Uber Eats, a food delivery app had made last minute changes to its super bowl advertisement after getting criticism that it inappropriately made light of food allergies as it showed a man having an allergic reaction after eating peanut butter.
Although Uber did not issue a statement but shared the edited version of the ad.
The American Super Bowl is one of the most high-profile marketing moments of the year. Millions of Americans tune in their screens for the American Football Championship, that took place on Sunday, and the ads that run during the game are costly and typically planned for months.
What the Uber ad was about?
The one-minute commercial tells the tales of people forgetting key details, under the tagline “don’t forget to remember uber eats”
The story of a man consuming peanut butter, having forgotten it contains peanuts, was originally featured alongside other key moments of memory loss featuring big names like Jennifer Aniston failing to recognize her Friends co-star David Schwimmer and David and Victoria Beckham trying to remember the mane of her former band, the Spice Girl.
“Remember when you used to be a Pepper Lady?” Mr. Beckham said.
The Food Allergy Research & Education (FARE) and other allergy groups have also expressed concerns regarding the ad, stating that food allergies are not a joke and the juxtaposition was “inappropriate”.
Ms. Poblete said she had spoken to the company, which had promised to edit out the section of the peanut allergy, she thanked Uber Eats for considering.
“I want to thank you, our community, for speaking up so that our voices could be heard as we change the way life-threatening food allergies are perceived,” she added.
Special Group agency, that helped Uber in developing the commercial, did not respond to a request for a comment.
Uber’s swift response and responsible behavior to the allergy advocates won praises online, though the embarrassment of the last-minute fixture seems like the episode Uber don’t want to remember.
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