Rihanna’s Fenty Beauty is set to make its grand entrance into the Indian beauty market on March 7th through Nykaa, a renowned fashion and beauty retailer. Following in the footsteps of Selena Gomez, Rihanna is the latest international celebrity to introduce her beauty brand to the thriving Indian consumer base.
Founded in 2017, Fenty Beauty has garnered global acclaim for its commitment to inclusivity and diversity. Rihanna, in a press release, expressed her excitement about expanding to India, emphasizing the brand’s mission to make people from all walks of life feel beautiful, recognized, and empowered, regardless of their ethnicity, culture, skin tone, or style.
Nykaa, aligning with Fenty Beauty’s ethos of diversity and inclusivity, will initially feature a selection of the brand’s best-selling products. This lineup includes the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, and Gloss Bomb Universal Lip Luminizer.
Anchit Nayar, executive director and chief executive of Nykaa Beauty, highlighted the synergy between Fenty Beauty’s values and Nykaa’s mission of democratizing beauty for all Indians.
The Indian beauty market has witnessed a surge in interest from international brands, with Selena Gomez’s Rare Beauty launching in the country last year. Reflecting this trend, the Indian beauty market grew from $12.3 billion in 2018 to $15.6 billion in 2022, according to Euromonitor International.
Currently, India holds the position of the world’s fourth-largest beauty market in terms of revenue. McKinsey’s The Beauty Market In 2023 report predicts India’s emergence as a new global hotspot for beauty, with brands adapting to localized strategies to cater to the diverse and dynamic Indian Market.
In , Rihanna’s Fenty Beauty venture into India signifies a significant moment for the country’s beauty industry, embracing diversity, and contributing to the evolving global landscape of beauty and fashion.
