A spokesman for the German sportswear company Puma said on Tuesday that they will end their sponsorship of the Israeli National Football Team next year of 2024. He further clarified that decision was planned previous year, before the repercussions of the sudden attacks launched by the Hamas movement inside Israeli territory and is also unrelatable to the ongoing boycott calls.
According to Reuters, the spokesman added in a statement via email: “While two national teams have recently signed, including a new team – which will be announced later this year – some contracts with national football federations will expire in 2024, including the Israeli Football Association.” And the Serbian Federation.
The spokesman added that the company made this decision in 2022, as part of its new “Less-More-Better” strategy, which is in line with the timelines for designing and developing shirts for teams and clubs sponsored by “Puma.”
The British newspaper, the Financial Times, had previously revealed that decision.
Boycott calls led by Palestinians for Puma
The boycott calls, led by Palestinians, had called for a boycott of the sports clothing company, before the October 7 attack, because of its sponsorship of the Israeli national team.
Boycott calls became stronger, and extended to include more companies and products, following the Israeli military operations in the Gaza Strip, which came in response to the Hamas movement’s attack on southern Israel.
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