In response to concerns raised by social media users, German soccer authorities have announced plans to redesign the numbering on the country’s national jerseys. The decision comes amid claims that the number “4” bears a resemblance to a logo used by Nazi paramilitary units, particularly the Schutzstaffel, or SS.
The German Football Association (DFB) stated on Monday that it would be revising the design of the digit after reports surfaced of individuals using Adidas’ online customization service to create jerseys bearing the number “44.” Many pointed out the striking similarity to the SS logo, prompting widespread discussion on social media platforms.
Initially, the DFB had submitted numbers 1 to 26 to UEFA for review, and no concerns regarding Nazi symbolism were raised during the jersey design process. However, with the emergence of the controversy, the association has taken the matter seriously and is now working on developing an alternative design for the number “4.”
Although the number 44 is not currently utilized by the German men’s or women’s teams, Adidas allowed customers to personalize jerseys with any number from 00 to 99, along with a name of up to 10 letters. Images of jerseys bearing the contentious number were widely circulated online, prompting swift action from both the DFB and Adidas.
Adidas spokesperson Oliver Bruggen emphasized the company’s stance against xenophobia, anti-Semitism, violence, and hatred in any form. Bruggen stated that Adidas would promptly block the number 44 from its customization service, reflecting the brand’s commitment to social responsibility.
As a result of the controversy, the option to personalize the German team’s jerseys has been temporarily removed from Adidas’ websites. However, customization services for other nations’ uniforms remain available. It is unclear whether the personalization feature will be reinstated without the inclusion of the number 4, as Adidas has yet to respond to inquiries regarding its decision.
The DFB recently unveiled Germany’s new uniforms, set to be worn by both the men’s and women’s teams during the upcoming UEFA European Championship, hosted by Germany this summer. The jerseys made their debut during a friendly match against France in March, garnering attention for their sleek design and technological advancements.
Notably, less than two weeks prior to the jersey controversy, the DFB announced that Nike would replace Adidas as the official shirt supplier for the German soccer team starting in 2027. This transition marks the end of a long-standing partnership between Adidas and the German national team, spanning back to the 1950s.
The historical significance of the SS logo, designed by Walter Heck, has drawn attention to the broader context surrounding Nazi symbolism. Heck, a former commander in the Nazi paramilitary wing, the Sturmabteilung (SA), later joined the SS and contributed to the creation of its iconic emblem.
The SS, founded by Adolf Hitler, played a pivotal role within the Nazi Party, assuming various policing, security, and military functions. Its association with some of the most heinous crimes committed during World War II, including the operation of concentration camps like Auschwitz, underscores the importance of addressing symbols that evoke its legacy.
In , the decision by German soccer authorities and Adidas to address the controversy surrounding the jersey numbering reflects a commitment to confronting symbols associated with Nazi ideology. By taking proactive steps to redesign the jerseys, they aim to uphold principles of inclusivity and respect within the sporting community.
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