In an attempt to show new user accounts that share similar interests, especially users whose posts are not seen often, Elon Musk announced a major change to the “X” algorithm to boost the promotion of smaller, less popular accounts after his social media company lost $25 billion in… one year.
“A major update to the recommendation algorithm will be rolled out over the next few days,” Musk wrote on “X.” This will help show small accounts and posts outside your friends’ network of followers. “As always, this will be made open source and subject to continuous improvement.”
The new algorithm adjustment fits perfectly with his plan to make “X” a platform for creators, where young creators get the opportunity to make a greater impact.
Musk said he was open to criticism, but many people praised the new decision. One user commented: “Good move.” I think some of the biggest criticism I hear is that small accounts are not as easily discovered as larger accounts. “I hope this helps.”
Another wrote: “Thank you for helping us with the small accounts.”
Over the past several months, X has targeted creators with features like support for long-form posts, that extend the character limit to 25,000 for paying subscribers, the ability to upload two-hour videos, and, importantly, the opening of an ad revenue-sharing program that has now paid out nearly $20 million to creators, according to statements last month made by X CEO Linda Yaccarino.
Musk bought Twitter for $44 billion last October, and the company has lost about $25 billion in value since its acquisition, according to a report from Fortune magazine.
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