The American billionaire and head of the “X” platform (formerly Twitter), Elon Musk, has invited; the dismissal of Disney CEO Bob Iger; Because of an advertising dispute between them.
Musk explained that in a series of posts on his platform, “X”, Iger said that “Iger should be fired immediately” because “Disney” stopped advertising on “X”, accusing them of trying to “blackmail” him.
He continued by saying, “Walt Disney is turning in his grave because of what Bob did to his company.”
Disney Boycott
Disney BoycottThese statements come just one week after he commented with an obscene word on the advertising boycott of several major companies, including Disney, for the “X” platform, due to concerns about anti-Semitism.
Musk said; In his posts, “Iger looks like he dropped bombs from an aircraft carrier on his company to destroy it,” accusing the chief of advertising on other social media platforms that allow controversial material.
Disney Response
Their response to the controversy has been measured, pointing to their efforts to raise content filter exclusions to a more stringent level in the wake of a Wall Street Journal investigation. This move, aimed at ensuring brand safety, indicates it’s awareness of the delicate nature of digital advertising and its potential pitfalls. Charlie Cain, Disney’s vice president of brand management, emphasized the company’s commitment to brand safety and maintaining consumer trust, a sentiment echoed in Disney’s stringent ad parameters.
Disney Fued
The feud between Musk and Iger is more than a personal spat; it highlights the intricate and often contentious relationship between social media platforms and their advertisers. With Musk’s X platform being a significant venue for brand communication, the withdrawal of major advertisers like Disney, Apple (AAPL), and Warner Bros (WBD). Discovery and Paramount Global (PARA) raises questions about the future of social media advertising and the responsibilities of platform owners. As Musk and Iger continue to exchange barbs, the industry watches closely to see how this high-profile conflict will influence advertising strategies and ethical standards in digital media.
Also Read: https://usateller.com/x-is-changing-its-algorithm/
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